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“Right Up Your Ali” is not just a cute play on words for Ali’s business: it defines the way she approaches her clients! From the first time we met, Ali “got” me she understood what kind of style I (hope to) have. By asking just a few questions including where I generally shop already, what kind of lifestyle (job, weekends, events) I have, what styles I like — she has helped me figure out how bring the style I want to life.

Over the past couple of years, we have found everything from a dress to wear to the Kentucky Derby to the right “look” for the (sidelines of) the soccer field. As my job wardrobe requirements have evolved from a more corporate look to much more casual, Ali has helped me stay professional without being either too stuffy or overly casual. One of my favorite looks is now a great, fun jacket over jeans. I never realized how many styles, rinses, looks, etc there are for jeans!

I usually shop with Ali in the spring and the fall. We have weeded out my closet and then filled in staples and fun stuff. Though I’m a lot more wardrobe confident than I was when we first started working together, sometimes I still get stumped. On occasion I will reach out to Ali with a question: “So I have a meeting in NYC and I’m not sure what to wear?” or “I just found this great leather shirt. Is it really great?”

Always I feel like she totally gets me. And though she is not shy about it, she is incredibly diplomatic in saying no. Yesterday we laughed really hard about some of the “no” options I tried. Never do I feel bad when we are shopping together or talking about clothes.

Beyond clothes, Ali has helped me a lot with shoes, bags and coats. In the past, I tended to buy a lot of shoes/boots and bags — but not necessarily good ones that will both be in style and last. Now I find myself spending more for each thing but getting really good things. I’ve followed a similar approach to coats: following her advice, I bought one really good trench coat. It has a zip-out lining and is a perennial style: I will have and wear it until it falls apart!

If you want to feel good about what you wear, what you have in your closet and what you buy for your wardrobe, Ali will help you discover what look is right up your alley.