(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Sarah

Ali is amazing! She is hip and stylish without looking as if she is trying too hard. She can work with what you have and add a few key pieces to truly transform your wardrobe. Whether you are looking to dress for success or to enliven your casual wear, Ali can help you look great for any occasion. I cannot say enough about her!

Sarah

If you told me 5 years ago that I would have someone shop for me and organize my closet for me (at times when I am not even home), I probably would have laughed out loud. But, then I met Ali. Every morning, I used to stand in my closet for what seemed like a half hour and try on multiple things before deciding upon something passable. I always wore the same thing and believe me, it was never very exciting. Ali helped me look more stylish, but, without moving out of my comfort zone. She makes...

Emily

I recently had the pleasure of spending two afternoons with Ali - one in front of my closet and the other in the Pru - and was so happy with the results. After going from the professional world to the playground with the arrival of two kids and riding a roller coaster of sizes during that transition, I felt like I had tons of clothes but never anything to wear. Ali helped me figure out how to focus my look and then took me on a shopping trip to address the gaps she'd identified in my closet....

Mary

I found Ali through Rue La La, and am very glad I did! I had been feeling frustrated at what I felt was a lack of clothing that suited my age, lifestyle and taste. Ali helped me find timeless items that work with what I already have. They are in regular rotation and always elicit complements when I wear them. She was happy to shop within my budget, and made me feel comfortable trying things I would not have ordinarily tried. I am building a wardrobe that is unique, flattering and fun. Our...

Lisa

I have an enormous closet, stuffed with clothes, and yet somehow, I never seem to have anything to wear. I kept buying clothes and then wearing the same few outfits over and over again. Finally, I was never really sure what types of clothes looked best on me. Enter...Ali.... I was lucky to find Ali doing an online search. Within 3 hours together, I had tried on every single thing in my gigantic closet; Ali was decisive and knowledgeable about what worked and what didn't. She made me feel...

Rebecca

Cleaning out my closet is a job that I dread. I decided that it would never get done unless I got help. That's where Ali came in. What to keep? What to throw? With her very calm, non-judgmental manner, we went through clothing, shoes, and pocketbooks. Though some items were truly old, she just quietly commented that maybe this one or that one was "a little dated". She listened to my hesitations on some, and respected my reasons for keeping the odd piece or two. However, I also respected her...

Alice

Ali met me at the Natick Mall to help me shop for a "capsule wardrobe" for Spring. Honestly I dreaded the appointment because shopping generally just makes me unhappy with myself, my weight, my age etc. I expected this to just be an exercise in frustration. But it really does make a difference hiring an expert who sees the world a certain way. Ali walked into a store, quickly grabbed a few things, put me in a dressing room and waited patiently by my door. I'd say 95% of what she picked at...

Peter

Thanks so much, Ali! Your services were greatly appreciated. My wife and I were both completely pleased with your work. With your wonderful reorganization, I am happy (and able) to walk into my walk-in closet again.

Marsha

Ali is a very talented observer of fashion, with her keen eye for style, current but excellent quality that will always be in style. She has a talent for everything fashion..to excellent tailoring, shoe and handbag repair and restoring. She will also take you to the right restaurants for lunch after a hectic day of shopping. She was most helpful to me when I got divorced and moved from a home with many closets to a studio apt. She went into my closets and threw away years of outdated...

Debra

You have another true fan and friend. Thanks to you, I love getting dressed in the morning and putting together new outfits. I really appreciate how you were able to sort through my closet, gently tell me what needed to go, what could stay and which staples were missing from my closet. I love the new skinny jeans and boots you suggested and again feel that every morning is an exciting opportunity to put together a new fashionable outfit. And quite honestly, I receive many compliments on my...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.