(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Ellen

The marketing coordinator at PEOPLE StyleWatch in NYC put us in touch with Ali! I was the lucky recipient of a one-on-one styling session/shopping trip and they selected Ali to be my consultant. We had a great afternoon! Ali started the day off with a makeup consultation at Neiman Marcus where I sipped a mimosa and learned about new fall colors for my eyes. My fifteen year old daughter came a long and had her makeup done too. It was the perfect way to relax and talk to Ali about what styles...

Ann

I met with Ali to go over my closet and try to update a tired feeling wardrobe to fit a body that had gained weight after several serious medical problems. I used to have what I thought was a decent sense of fashion but at this time I sure wasn't feeling terrific, to say the least. I was ready to do something about my wardrobe at long last but felt unable to just do it myself. What could have been so difficult instead turned into a totally delightful experience with Ali! She is amazing -...

Diane

My 3 hours with Ali was not only fun, but it transformed my closet. She helped me find items I'd forgotten about, create new outfits, and get rid of things I really didn't need. It was like magic, saving me time and money - and now I have lots of new outfits without having to walk into a store.

Ellen

"Right Up Your Ali" is not just a cute play on words for Ali's business: it defines the way she approaches her clients! From the first time we met, Ali "got" me she understood what kind of style I (hope to) have. By asking just a few questions including where I generally shop already, what kind of lifestyle (job, weekends, events) I have, what styles I like -- she has helped me figure out how bring the style I want to life. Over the past couple of years, we have found everything from a dress...

Yvette

Ali organized my closet last week and gave me some tough love about my remaining pair of "mom" jeans! They're gone now along with all of the things I don't ever wear, plus a few bad purchases that have made me feel guilty every time I go in my closet. Guess what! I have a great wardrobe even though some of my items are 13 years old! My classics have a new life with some fresh additions. I just went on a shopping spree in my own closet by having Ali suggest new outfits. However I do have a...

Cathy (& Jackie!)

What is the perfect gift for a 12 year old girl now that she is no longer into American Girl Dolls? These days, if your daughter is anything like mine, she is more concerned about feeling confident around her peers and looking her best. After two hours of shopping with Ali, my daughter left the mall feeling so good about herself. In the past, I would try and take her shopping for days only to end up with her crying in the changing room saying nothing looks good on me. How many times have you...

Michelle

I have luckily been about the same size for about the last 20 years, so you can imagine the amount of clothes I have amassed. I always felt bad buying a new black skirt when I had 10 in my closet, but never knew how to figure out what was still relevant... It was too confusing and just too much stuff for me to be objective. That's when I called Ali. She came in and within a couple of days, had my closets organized, made me aware of where I might need to make purchases, and where to stop making...

Jon

"Ali has been a transformative influence on my wardrobe. As a guy who never knows what looks good with what, Ali has turned getting dressed for any situation from a hassle to now a confident and easy process for me. First, Ali spent several hours with me going through my closet. I literally tried on every piece of clothing I own for her. The result was a pile of clothes to donate, but also a remaining set of clothes that I knew looked good on me. Second, Ali made a list of gaps in my wardrobe,...

Sarah

Ali is amazing! She is hip and stylish without looking as if she is trying too hard. She can work with what you have and add a few key pieces to truly transform your wardrobe. Whether you are looking to dress for success or to enliven your casual wear, Ali can help you look great for any occasion. I cannot say enough about her!

Debra

You have another true fan and friend. Thanks to you, I love getting dressed in the morning and putting together new outfits. I really appreciate how you were able to sort through my closet, gently tell me what needed to go, what could stay and which staples were missing from my closet. I love the new skinny jeans and boots you suggested and again feel that every morning is an exciting opportunity to put together a new fashionable outfit. And quite honestly, I receive many compliments on my...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.