617-851-3907 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Martha

I had such fun with Ali this weekend going through my whole winter wardrobe evaluating whether an outfit was stunning or one that was past it's prime. She had great suggestions for a few outside purchase recommendations that will expand my options. Ali is spot on with her quick analysis of whether an outfit looks great (i.e. "you should be living in this"!) that comes from a wealth of fashion expertise. What a feeling to have all outfits organized - it's now so easy to pop on a new fabulous...

Cathy

Ali is extremely professional and knowledgeable at finding the best outfits to fit your every day needs. I was nervous about having a stranger and an expert go into my closet since I lack a sense of fashion, but she politely told me what clothes to keep and what not too keep. She also informed me on how I could mix and match my clothes for casual and fancy occasions. The second day that we met she took me shopping. I have never enjoyed shopping for clothes and was amazed at what clothes she...

Anu

We invited Ali as a birthday surprise for my wife. Ali did a great job getting my wife started right away, quickly going through her closets and then taking her on an "out-of-the-box" shopping experience at Natick Mall which was perfectly appropriate for her style, and not focused on brand names. She bought many things in two hours (whereas usually in three hours she purchases one thing) she would not have, and is looking at clothes in a new way ! We'll be calling her back to keep her wardrobe...

Jerry

I am most certainly a stylishly-challenged nerd, far more comfortable in tattered jeans and a big floppy sweatshirt than khakis and a sports coat. Picking an appropriate outfit for different occasions has always mystified me. I am more likely to win the lottery than identify a good combination of colors and patterns. I think you get the picture. Both my interest and aptitude in fashion is low. Imagine my "thrill" when my wife presented me with a birthday gift of what she described as a few...

Tricia

Ali - I really liked that you didn't want to ditch everything that I own and worked with what I had. You didn't try to impose " your" style on me. You were very easy to talk with about style and you had great suggestions on what things to add and where I could shop for those things. I also appreciate that you recognized that we don't all have the same "budget" for clothing and I didn't feel that you were "high end" only. You suggested other reasonable options like Banana Republic and J.Crew....

Lisa

I have an enormous closet, stuffed with clothes, and yet somehow, I never seem to have anything to wear. I kept buying clothes and then wearing the same few outfits over and over again. Finally, I was never really sure what types of clothes looked best on me. Enter...Ali.... I was lucky to find Ali doing an online search. Within 3 hours together, I had tried on every single thing in my gigantic closet; Ali was decisive and knowledgeable about what worked and what didn't. She made me feel...

Mary

I found Ali through Rue La La, and am very glad I did! I had been feeling frustrated at what I felt was a lack of clothing that suited my age, lifestyle and taste. Ali helped me find timeless items that work with what I already have. They are in regular rotation and always elicit complements when I wear them. She was happy to shop within my budget, and made me feel comfortable trying things I would not have ordinarily tried. I am building a wardrobe that is unique, flattering and fun. Our...

Barbara

It was SO easy to work with Ali she put clothes together that i never could do. its like having an all new wardrobe in my closet now that i can put outfits together with my own clothes. I told my husband don't let me buy anymore - i have so many things that go together, its great .Thanks for the help!

Rebecca

Cleaning out my closet is a job that I dread. I decided that it would never get done unless I got help. That's where Ali came in. What to keep? What to throw? With her very calm, non-judgmental manner, we went through clothing, shoes, and pocketbooks. Though some items were truly old, she just quietly commented that maybe this one or that one was "a little dated". She listened to my hesitations on some, and respected my reasons for keeping the odd piece or two. However, I also respected her...

Susie

From the start, Ali made me feel at ease. She took a moment to get to know me before we hit my closet. She did not ask me to part with clothes that were still wearable, but did have a good sense of what was truly outdated or didn't look great on me. Ali showed me how to put outfits together and organized my closet so that I wouldn't overlook items that could go together well. It was like discovering a whole new wardrobe! She also suggested what to tailor and a few items to buy to round out my...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

            617-851-39071-3907

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

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FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.