(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Sue

My shopping trip with Ali was a great success. I came away with multiple fun and stylish things to wear that all fit well and were not outrageously expensive. She selected things that I would have passed by on the racks, only to find that they were wonderful once they were tried on. She was focused and very knowledgeable about what various stores had to offer so our time was efficiently used. I highly recommend Ali's service to anyone who needs help getting over the clothes shopping blues.

Susie

From the start, Ali made me feel at ease. She took a moment to get to know me before we hit my closet. She did not ask me to part with clothes that were still wearable, but did have a good sense of what was truly outdated or didn't look great on me. Ali showed me how to put outfits together and organized my closet so that I wouldn't overlook items that could go together well. It was like discovering a whole new wardrobe! She also suggested what to tailor and a few items to buy to round out my...

Michelle

I have luckily been about the same size for about the last 20 years, so you can imagine the amount of clothes I have amassed. I always felt bad buying a new black skirt when I had 10 in my closet, but never knew how to figure out what was still relevant... It was too confusing and just too much stuff for me to be objective. That's when I called Ali. She came in and within a couple of days, had my closets organized, made me aware of where I might need to make purchases, and where to stop making...

Ellen

"Right Up Your Ali" is not just a cute play on words for Ali's business: it defines the way she approaches her clients! From the first time we met, Ali "got" me she understood what kind of style I (hope to) have. By asking just a few questions including where I generally shop already, what kind of lifestyle (job, weekends, events) I have, what styles I like -- she has helped me figure out how bring the style I want to life. Over the past couple of years, we have found everything from a dress...

Karen

I had a great experience working with Ali. It was easy to schedule the appointment. Ali came to my apartment one weekend afternoon to do a wardrobe review. I found it quite helpful as I'm in the process of losing weight and I needed advice on what still worked and what needed to go. Ali worked fast! We went through my whole closet in 2 hrs. We purged a lot and kept a lot. Ali gave good advice, was pleasant and fun to interact with and did a great job helping me determine what's next. She was...

Samantha A.

Ali helped me find something special for an important event I was attending. After a brief conversation on the phone, she met me at the store having pre-selected several items for me to try. Working with her was incredibly efficient and enjoyable. She worked with salespeople directly to find different sizes, make alterations and ship certain items to me directly. After we were all done, I had three terrific options to choose from-top to bottom, shoes to jewelry included-which I never would had...

David

It was the day before the Super Bowl. Who would have thought I would be spending time in my closet with a strange woman! My wife had bought me a consultation with Ali because I had been complaining. Every time I went to my closet for something to wear for a casual night out, I got depressed. I could wear my week day work stuff but what a drag. Usually I dress for the weekend with the idea that I might have to go down to the basement and lug some boxes around. But even my "good" weekend clothes...

Sue

My husband and daughters gave me a gift certificate for a closet and wardrobe makeover with Ali for Mother's Day. To be honest, I was a bit stressed out by the process. But the minute Ali arrived, I was completely relieved. Ali was so helpful in clearing out the clothing that wasn't doing me any favors and in helping me think about what new things I need to complete my wardrobe. But she did it all with an awareness of who I am and what my lifestyle is. We followed up the closet makeover with a...

Amy

Ali was amazing to work with! In less than 2 hours she helped me go through everything in my closet -- recommending what should stay, helping me get rid of things I had been holding on to for way too long, and giving me great ideas about new pieces I should add and how I could combine things I already own in new ways. She made me feel totally at ease and really took the time to listen and understand what would be right for me. She has a fantastic eye and helped me answer questions that I had...

Sheila R

Ali was wonderful. We spent two hours going through my clothes and organizing my closet. Made piles for tailor, donation and consignment. Well worth the money - have some new ideas for outfits and feel like I have a new wardrobe without going shopping. She's also available to go shopping - will do that in the future for more fall clothes. Highly recommend!

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.