(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Martha

I had such fun with Ali this weekend going through my whole winter wardrobe evaluating whether an outfit was stunning or one that was past it's prime. She had great suggestions for a few outside purchase recommendations that will expand my options. Ali is spot on with her quick analysis of whether an outfit looks great (i.e. "you should be living in this"!) that comes from a wealth of fashion expertise. What a feeling to have all outfits organized - it's now so easy to pop on a new fabulous...

Cathy

Ali is extremely professional and knowledgeable at finding the best outfits to fit your every day needs. I was nervous about having a stranger and an expert go into my closet since I lack a sense of fashion, but she politely told me what clothes to keep and what not too keep. She also informed me on how I could mix and match my clothes for casual and fancy occasions. The second day that we met she took me shopping. I have never enjoyed shopping for clothes and was amazed at what clothes she...

Kristin

I am one of those people who stand in my closet every day bemoaning how I have nothing to wear, even though I have a closet full of some pretty nice things. I fell into the trap of wearing the same outfits in the same way all of the time and got bored with my wardrobe and my look. Ali came over and in less than 2 hours helped me re-purpose many items that I hadn't worn in ages. She gave me great ideas of how to wear different pieces together for a totally new look. She also helped re-arrange...

Sue

I cannot believe how much we accomplished in just 2 hours! The time flew by. I now know what is in my closet and it is so much easier for me to put an outfit together in the AM for work. Thank you so much for helping me purge what I will never wear again, keep what is up to date and match outfits with the clothes I already have. It was truly a pleasure to work with you!

Jennifer

I have worked in high end retail for 10 years. However, after becoming a mother two years ago I seem to have developed a habit of only shopping for my two boys and have forgotten about myself. As a result my closet had some beautiful items in it but a lot of the clothes, shoes and bags didn't translate into my current lifestyle. With two young children running around I never seemed to have the clear mind or energy to tackle my closet on my own, let alone know how I wanted to portray myself in...

Debbie

I heard about Ali from a friend who lives in Boston. I live in St. Louis, so I asked Ali whether she would offer me consulting services over the internet and phone. I had recently started a new job and needed to update my professional wardrobe. Ali was enthusiastic, flexible, efficient, and sensitive to my individual needs. I gave her some basic information about my lifestyle, wardrobe gaps, and budget and sent her a couple photos of myself. She talked with me about ideas over the phone and...

Susan

Ali is great! I had a two hour closet consultation, and at the end of the session I loved my wardrobe again. She helped me weed out items that were not flattering and cluttering my closet, identify items that had potential but required alterations, and rediscover items I've been reluctant to wear because I wasn't sure of their fit or how to wear them. I really trusted her judgment and instead of anguishing over the pieces for donation (which I would have done on my own), I deferred to her and...

Emily

I recently had the pleasure of spending two afternoons with Ali - one in front of my closet and the other in the Pru - and was so happy with the results. After going from the professional world to the playground with the arrival of two kids and riding a roller coaster of sizes during that transition, I felt like I had tons of clothes but never anything to wear. Ali helped me figure out how to focus my look and then took me on a shopping trip to address the gaps she'd identified in my closet....

Joanne

After fifteen years living in a one bedroom apartment, it was time to purge and renew. I had no idea where to begin and that's where Ali stepped in! She systematically went through my wardrobe for four seasons that were crammed into two closets and helped advise me as to what to keep, what to donate and what to consign. She assessed what was lacking in my wardrobe and once she thoroughly organized my home, I scheduled an appointment to take her shopping with me. She had already pre-selected...

D.J. R

I could not have been happier with Ali! I received a gift certificate for Ali's services, and at first look was really not excited at all about it. As a "guy's guy", I own a lot of sweatshirts and Boston sports team gear. My work clothes I looked at as just that - work clothes. Ali first came to my house and started by going through everything in my closet, from sweaters and blazers, to dress shirts and golf shirts, to pants and suits and right down to shoes. It would have been worth it just...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.