(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Michelle

I have luckily been about the same size for about the last 20 years, so you can imagine the amount of clothes I have amassed. I always felt bad buying a new black skirt when I had 10 in my closet, but never knew how to figure out what was still relevant... It was too confusing and just too much stuff for me to be objective. That's when I called Ali. She came in and within a couple of days, had my closets organized, made me aware of where I might need to make purchases, and where to stop making...

Sarah

To anyone who doesn't understand why you might pay someone to go through your wardrobe and shop for you, I understand. You spend enough money buying clothes, how could you pay for someone to pick things out for you doesn't that seem lazy and extravagant? The short answer is NO. For starters, what Ali does, I couldn't do and even if I could, it would take me all day to even come close. I show up and she already has things picked out and what I LOVE is she is the first one to be completely...

Michelle

I highly recommend Ali if you want a wardrobe of clothes that look good on you and are fashionable. Ali came to my house and we reviewed my clothes, eliminating articles that did not work. However, what was most valuable to me was that she was able to show me how to put together outfits for clothes that I liked but I didn't know what to do with. And the icing on the cake - we went out and found two new pairs of pants. Now I am ready for spring and summer. Thank you Ali.

Debbie

I heard about Ali from a friend who lives in Boston. I live in St. Louis, so I asked Ali whether she would offer me consulting services over the internet and phone. I had recently started a new job and needed to update my professional wardrobe. Ali was enthusiastic, flexible, efficient, and sensitive to my individual needs. I gave her some basic information about my lifestyle, wardrobe gaps, and budget and sent her a couple photos of myself. She talked with me about ideas over the phone and...

Roberta

One of the many things that I appreciate about working with Ali is that she pays attention to my likes, dislikes, and lifestyle. Ali's approach is not cookie-cutter; it is tailored to suit me. As a result of Ali's coaching, I have eliminated questionable items in my wardrobe and selectively added garments that make me feel and look great and that suit my personality and life.

Susan

Ali, Thank you for taking me shopping at Filene's Basement. With your help, I got great pieces that update my wardrobe and that I will wear for years. Best of all, you did it without breaking the bank!

T.C.

I'd be the first to admit that I'm a little intimidated by fashion. I'm never entirely sure what's dated, what's current, and what goes with what. Add to that the fact that I'm no good at culling my closet, and you get an enormous closet (with some items more than 15 years old) and "nothing to wear." But after another round of I-just-bought-all-this-stuff-but-I-still-can't-get-dressed-in-the-morning, I finally realized that getting a professional to help me would probably save me both time and...

Joanne

I had the pleasure of working with Ali when I was at my thinnest and now at my heaviest. Never easy for me in either case. To be able to walk into any store with Ali, where within minutes she has inventoried, edited and selected clothing for me to try on, is beyond convenience. It literally takes the angst out of trying on pieces over and over and slowly losing my confidence and desire to shop. The other strength she possesses, is the clothing she chooses, nine out of ten times looks great! To...

Anu

We invited Ali as a birthday surprise for my wife. Ali did a great job getting my wife started right away, quickly going through her closets and then taking her on an "out-of-the-box" shopping experience at Natick Mall which was perfectly appropriate for her style, and not focused on brand names. She bought many things in two hours (whereas usually in three hours she purchases one thing) she would not have, and is looking at clothes in a new way ! We'll be calling her back to keep her wardrobe...

Kate

Working with Ali has been such an amazing experience as she takes the time to understand what you are trying to accomplish with your personal style and then helps you build it. It is great to be able to work with someone who can share with you what types of clothes, styles and colors will look best on you and also has the ability to shop within a budget as well. I view Ali as my trusted advisor when it comes to my style and I know this because my experience and time with her are not just when...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.